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New Online Destinations Create Local Marketing Opportunities For Small Businesses

These days, local marketing can seem a lot more complicated to the average small business owner than it used to beóand for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of determining how to link their various initiatives into cohesive strategies that deliver the strongest rates of return for their businesses. More...



Predictions For The Changing Local Search Landscape In 2010

To many of us, 2009 couldnít end soon enough. But today we have fresh optimism about whatís in store for 2010. I sense a cautious sense of hope with everyone Iíve spoken with that the prospects for next year are stronger for local search providers and our advertisers. Since much of local search is driven by small business, Iím heartened by some recent statistics from the National Federation of Independent Businesses (NFIB) that show a slight uptick in key small business metrics: sales, earnings, credit and optimism. If those positive signs gain momentum, 2010 promises to be an exciting yearóbut not without its challenges. More...



Created by the Yellow Pages Association (YPA), the Local Search Guide is an Internet Yellow Pages (IYP) and Search Engine Who's Who. Updated Frequently, this objective resource profiles IYP, Search Engine, Mobile, Search Tool and Vertical Directory companies' Local Search capabilities.
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