| Company | MSN
Search, launched in 1998, is available in 32 markets worldwide
and 14 languages. The site is in transition between using Yahoo!
search results and developing its own search technology. In July
2004, MSN Search was restructured with a new homepage and an updated
search results page. The results page now separates algorithmic
results from paid results and eliminates paid inclusion listings. MSN also offers MSN Local Search and Windows Live Local, which is a mapping feature.
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| Partners | MSN image search powered by Picsearch.WhitePages.com provides phone and address listings.MSN features YellowPages.com ad listings.
MSN provides its Virtual Earth mapping platform to YellowPages.com.InfoUSA provides its business listings to MSN Local Search and Windows Live Local Search.
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| Advertising | Featured
Sites: Keyword-targeted link placements, which are limited to
three paid advertisers per keyword to enhance visibility. adCenter: MSN is currently debuting its own online ad platform on a pilot basis in France and Singapore.
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| Mobile | MSN Live Search: A free, downloadable application that includes local search, maps, directions, gas prices and hours of operation for businesses. The service is designed for use on Windows Mobile and BlackBerry OS 4.0.2 or later and can also use Global Positioning System (GPS) data on GPS-enabled phones to provide location-aware local search for customers.
Microsoft Live Search 411: Live Search 411 was jointly developed with Tellme Networks Inc., which was acquired by Microsoft earlier this year. Customers can call 1-800-CALL-411 (800-225-5411) from any phone to find and connect to local businesses and other local information, such as weather updates, movie show times and airline information.
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| Headquarters | Redmond, Wash. |
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| Timeline |
| 2008 |
MSN signs deal with YellowPages.com
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| 2007 |
MSN announces updates to Live Search including enhanced maps, driving directions and searchable user-generated content.
MSN updates Virtual Earth to version 6.0.
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| 2006 |
MSN signs distribution deal with InfoUSA.
MSN partners with YellowPages.com to provide its Virtual Earth mapping platform to the IYP.
MSN Local signs distribution deal with SuperPages.com.
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| 2005 |
MSN adds local search to mobile services.
MSN launches MSN Virtual Earth, which allows users to view satellite images of businesses and locations.
MSN launches a beta version of its local search service.
MSN replaces InfoSpace with WhitePages.com to power phone and address listings.
MSN debuts adCenter's pilot version in France and Singapore.
MSN updates its Maps & Directions with the ability to find businesses along a driving route.
MSN announces its own search technology, dropping Yahoo's search technology.
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| 2004 |
MSN acquires Lookout Software LLC.
MSN introduces a new MSN Search homepage.
Microsoft invests $100 million to improve MSN Search.
MSN Search drops Looksmart as main results provider.
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| 1999 |
MSN partners with Looksmart to provide results.
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| 1998 |
MSN Search is launched, powered by Inktomi.
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| 1995 |
The MSN Network of Internet services debuts.
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| Last Update: 09/12/08 |
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