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Company |
In 2006, Superpages.comŽ, a service of Idearc Media Corp., had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.
Superpages.com has more than a decade of in-house Internet experience. Along with its directory, Superpages.com offers comparison shopping, city guides, user reviews, maps and driving directions. Superpages.com is available to wireless users via Superpages Mobile.
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Partners |
Superpages.com has agreements that place advertisers' content on more than 200 other Internet sites, including Google, Yahoo! and MSN.
Superpages.com provides Yellow Pages search results for About.com, Lycos, HotBot, 411.com, Univision.com, WhitePages.com, AreaPages.com, HappyMedian, JumpTap, NewYork.com and Parenthood.com.
The following sites distribute Superpages.com performance-based advertising: Local.com, CitySearch, AllPages.com, MagicYellow, Neighborhood.com, ABCSearch.com, InfoUSA, HelloMetro, Call Genie and Marchex.
Superpages.com has strategic agreements in place with Acxiom, ExxonMobil Travel Guide, Consumer Guide, Jingle Networks, Zagat, eStara, Approximatch, World Choice Travel and Local.com.
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Advertising |
Business Profiles: A detailed searchable business listing including contact information, links to the Web site, email address, maps and driving directions, as well as placement in the All Listings section of Superpages.com.
Pay Per Click: Advertisers bid on placement and only pay when potential customers click on the ad.
Pay For Calls: Advertisers bid on placement and pay only when potential customers call the advertiser's designated toll-free or local telephone number.
Sponsored Links: Guarantees listing will be on first page of every search performed in chosen categories. Listing and logo appears in a text box on the right side of the page.
Placement: Advertisers can choose better placement with Platinum Placement or Silver Link Placement.
Web sites: Full service Web site development is available as well as self serve hosting options.
Enhanced Listing Products: Includes five cost-effective ways to improve listing visibility-size, color, font, highlight and extra line.
Reach: Advertisers choose geographic coverage location including cities, counties, islands, metro areas, states and nationwide.
Superpages.com en Espanol: Advertisement options exist for Superpages.com/Espanol.
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Mobile |
Superpages Mobile 2.0: A downloadable application that helps consumers find Yellow Pages business listings and White Pages residential listings along with maps, directions, local movie theater listings and weather forecasts. Available on mobile phones with Internet data plans, including Blackberry, Java, WAP and Brew devices.
Superpages Mobile Text: Service allows wireless device users to receive information in text message form from Superpages.com. Consumers can send a request (78737) via their wireless phone to receive local business and community information.
Superpages Send to Mobile: Feature gives consumers the ability to send online information to their handheld devices. When they see a special "send" link on select business listings they have the opportunity of clicking on that link and sending the information to either a cell phone or to an email address.
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| Headquarters | Dallas, Texas |
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| Timeline | | 2008 | Superpages.com partners with HelloMetro.com.
Superpages.com adds an iGoogle Gadget and Yahoo! Widget.
Superpages.com signs agreement with Marchex.
Idearc signs agreement with Call Genie to distribute audio ads for pay-for-performance advertisers.
Superpages.com partners with Parenthood.com.
Superpages.com partners with World Choice Travel to integrate a hotel reservation system within business listings. | | 2007 | Superpages.com partners with TurnHere, Inc. and Denver MultiMedia, Inc. to produce online videos for advertisers.
Idearc acquires Switchboard and other online assets from InfoSpace.
Superpages.com buys the URL 'localsearch.com' from AmericanTowns.
Superpages.com launches video ads.
Idearc Media signs a distribution agreement with Neighborhood.com.
Idearc Media strikes partnership with Jingle Networks for local voice-search.
Superpages.com adds search results via instant messaging through a partnership with Multiplied Media.
Superpages.com launches the LocalServeSM affiliate program.
Superpages.com launches redesigned user interface.
Superpages.com launches a new advertising platform.
Idearc Media debuts Search Marketing Services.
Idearc Media partners with ABC Search.
Superpages.com enhances its mapping functionality.
Superpages.com signs agreement with Local.com.
Superpages.com adds office in Alpharetta, Ga.
Social networking meets local search on Superpages.com with launch of new Reviewer of the Week.
| | 2006 | Verizon Information Services becomes Idearc, after Verizon Communications spins-off the company.
Superpages.com acquires Inceptor, a a provider of search marketing technology.
Superpages.com signs an ad distribution deal with Google.
Superpages.com signs distribution deal with MSN Local, in which Superpages.com ads appear on MSN Local.
| | 2005 | Superpages.com adds a user review feature for users to rate local merchants and revamps its shopping site with three-in-one search comparison.
Superpages.com partners with WhitePages.com for a distribution deal.
Superpages.com launches a pay-per-call product, Pay For Calls.
Superpages.com deploys FAST Advisor to enhance its search capabilities.
| | 2004 | Superpages.com enhances its shopping search tool.
Superpages.com introduces a new Web search toolbar.
Superpages.com offers pay-per-click advertising options to national and local businesses. | | 2003 | About.com selects Superpages.com as Yellow Pages provider. | | 2002 | Terra Lycos selects Superpages.com en Espanol as Yellow Pages provider for Terra.
Superpages.com introduces the Business Center for small- and medium-sized businesses. | | 2001 | Verizon launches Superpages.com en Espanol.
Superpages.com becomes premier Yellow Pages provider of MSN.
Superpages.com becomes the premier Yellow Pages provider of Ask Jeeves.
Superpages.com becomes the Yellow and White Pages provider for Excite. |
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| Last Update: 09/12/08 |
