Internet Yellow Pages - Switchboard: Local Search Guide

Company

Switchboard.com is a provider of local online advertising solutions and Internet-based Yellow Pages. Launched in February 1996, Switchboard.com offered the Internet's first interactive Yellow Pages advertisements. Switchboard.com, acquired by InfoSpace, Inc. in 2004, offers business owners a variety of online advertising products.

Partners

Dex business listings are integrated into InfoSpace's Switchboard Matrix(SM) platform.

AOL Yellow Pages is powered by Switchboard.com.

Switchboard.com features the advertisers of YellowPages.com.

Advertising

LocalClicks: A pay for performance product that helps businesses reach ready-to-buy customers. Includes LocalClicks Links, Featured LocalClicks and Category LocalClicks.

Premier Advertising: National placement within a selected category that appears at the top of the search results page.

Trademark Advertising: A version of Premier Advertising that allows advertisers to promote each of their outlets.

Banner Advertising: Banners and other promotional graphics.

Featured Listings: Premier placement above standard listings featured in Local Advertisers section.

Linked Listings: Advertisements grouped in All Business section.

Headquarters

Westborough, Mass.

Timeline

2007	Idearc acquires Switchboard.com from InfoSpace.
2005	Switchboard.com enters a distribution agreement with YellowPages.com. Switchboard.com announces the launch of its new send-to-mobile capabilities along with enhanced mapping and listing features.
2004	InfoSpace, Inc. acquires Switchboard.com.
2003	Switchboard.com launches LocalClicks(SM) Advertising Service. Switchboard.com incorporates RealPages.com advertising listings.
2002	Switchboard.com begins powering all White Pages searches for RealPages.com online Yellow Pages directory.
2001	Switchboard.com provides RealPages.com with listings to support searches conducted outside of BellSouth's 9-state region.
1996	Switchboard.com founded by Dean Polnerow.

Last Update: 09/12/08