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DID YOU
KNOW?

YPG has online video advertising

OWNERSHIP
Yellow Pages Group is owned by Yellow Pages Income Fund.
INTERNET YELLOW PAGES
PROFILES

Yellow Pages Group : www.YellowPages.ca
Company
Yellow Pages Group operates Internet directory sites PagesJaunes.caMC, Canada411.ca (English and French), CanadaTollFree.ca and CanadaSansFrais.ca. These sites contain 12 million residential and 2.4 million business listings. Additionally, Yellow Pages Group manages the CanadaPlus.ca network, a network of seven local city sites. Yellow Pages Group publishes more than 340 Yellow Pages directories and the alphabetical pages in 9 of the 10 provinces and Territories.
Partners
  • WebVisible powers Yellow Pages Group's Pay Per Click Search Marketing product.
  • Yellow Pages Group is the content provider for Google Maps.ca.
  • YellowPages.ca and Canada411.ca are the directory source for several online business partners including Google, Sympatico.MSN.ca, AOL.ca, Netscape.com, Bell Mobility, Canada.com, Cyberpresse.ca, Fido, Globeandmail.com, NationalPost.com and Telus Mobility.
  • Yellow Pages Group supplies local advertiser listings to Mamma.com.
  • Advertising
    WebNumber: Online search tool that enables the creation of Web sites for every business listing in the Yellow Pages® directory.

    Profile Plus: A Web page that includes a video clip, photo gallery and business details, including location and contact information, hours of operation, products and brands, methods of payment, map and directions, etc. about merchants.

    Mobile
    YellowPages.caTM Mobile (http://mobile.yp.ca): Mobile users can access YellowPages.caTM business and White Pages listings, save searches, find maps and driving directions and send business listings from their phone to a friend's phone via SMS.

    YELLOW: Consumers can search for local information by sending a text message to YELLOW (935569). By entering the business keywords or category and the location and sending the message, consumers can receive a reply of up to nine search results ordered by proximity.

    310-YELO: HelloYellow is a voice-enabled local search service powered by Call Genie. Hello Yellow (310-YELO or 310-9356) enables Canadian callers in Toronto, Ontario; Calgary and Edmonton, Alberta; and Vancouver, British Columbia to make free local category, directory assistance calls for local business listings and contact information. The automated attendant will ask callers for business name and location. Business information available includes phone number, address and hours of service.

    HeadquartersMontreal
    Timeline
    2008YPG signs an agreement with Mamma.com to supply local Canadian advertiser listings.

    YPG introduces its Profile Plus multimedia service.
    2007YPG launches WAP 2.0 mobile search service.

    YPG becomes a Google Adwords Reseller.

    YPG acquires Aliant Directory Services.
    2006YPG acquires Classified Media (Canada) Holdings Inc.

    YPG partners with WebVisible to offer Pay Per Click Search Engine marketing to advertisers.
    2005YPG acquires Advertising Directory Solutions Holdings, Inc. in May 2005.

    Yellow Pages Group launches Webnumber, an online search tool that creates Web sites.
    2004Yellow Pages Group begins providing listings to Google Local Canada.

    Yellow Pages Group forms a partnership with FindWhat to created a Canadian-based pay-per-click network.
    2003Yellow Pages Group, through Yellow Pages Income Fund, completed its initial public offering.

    Last Update: 09/12/08