Matt Booth, Vice President and Program Director of Interactive Local Media
The Kelsey Group
Matt Booth came to The Kelsey Group from Perform Local, a local lead generation start-up funded by two prominent venture capital groups. He was a co-founder and chief operat ing officer. Before that, starting in 1996, he held several senior positions at Citysearch, a subsidiary of IAC/InterActiveCorp, including vice president, strategy and planning; vice president, product; and vice president, media partnerships.
Matt participated in numerous activities at Citysearch, including the creation of media partnerships with television and radio stations, the launch of city guides with leading newspapers like the Los Angeles Times, the design and implementation of a national local search product, the creation of the prototype of Citysearch's performance-based sales model, and acquisitions such as Entertainment Publications. Matt graduated summa cum laude from Babson College in Wellesley, Massachusetts, with a Bachelor of Science in finance.
|
 |
Gillian Heltai, Research Manager
comScore, Inc.
As a research manager with comScore Media Metrix, Gillian Heltai works extensively with a variety of telecommunications companies to produce both syndicated and customized market research. Working with organizations such as Verizon, AT&T and Time Warner among others, Gillian has developed expertise in the telecommunications industry and, more specifically, the IYP industry.
Gillian has conducted research on both the national and local level, exploring the IYP industry in relation to market share, consumer loyalty, search term preference, and sources of online traffic. Gillian currently works in the Telecommunications division at comScore networks, an industry-leading provider of insight into consumer behavior and attitudes.
|
 |
Jeff Pruitt,
Executive Vice President,
iCrossing
President, SEMPO
Jeff Pruitt joined iCrossing in 1999 as Chief Financial Officer and Director of Business Development. Currently, he builds and maintains relationships with top-level partners like Yahoo Search Marketing, Google AdWords, MSN, and Ask to keep clients up-to-date on the latest changes in the search market. Before coming to iCrossing, Pruitt spent six years at Arthur Andersen in the Audit and Finance divisions. He has served two terms on the Search Engine Marketing Professional Organization (SEMPO), and is the current President of the organization. Pruitt has a B.A. in accountancy from Arizona State University, and is a member of the American Institute of Certified Public Accountants and the Arizona Society of Certified Public Accountants.
|
 |
Robyn Rose, Vice President, Internet Marketing
Superpages.com
As vice president of Internet marketing for Idearc's Superpages.com, Robyn Rose manages both the new and existing advertiser products, along with creating a robust user experience. Rose oversees the Internet marketing relationship with all sales channels, directs efforts to increase retention and acquisition of advertisers, and executes the marketing communications and advertising for Superpages.com.
Under her guidance, Superpages.com repositioned its online advertising model to include a performance-based product line with a patent-pending distribution network for Pay For Calls, as well as Business Profiles to enhance both the user and advertiser online search experience.
She joined Idearc in 1995 and has served in a variety of positions in Internet marketing, as well as other product marketing. Rose holds a M.B.A. from The University of Texas at Austin in marketing and a B.B.A. from Emory University in business management and political science.
|
 |
Dana Todd,
Executive Vice President,
SiteLab International Inc.
Dana Todd is one of the original founders of SiteLab, a full service interactive agency focused on integrated marketing and engineering services that build brand and increase the bottom line.
Todd has led SiteLab's online marketing team in developing a deep understanding of search engine marketing and highly effective online media buying, with particular emphasis on efficient cost-per-click and keyword-based ad delivery. She reports on the widely-varied and frequently changing search engine industry and regularly appears as a top-ranked speaker at international conferences such as Search Engine Strategies, Ad:Tech, ClickZ and DMA.
|
 |
© Copyright 2004 – 2008 Yellow Pages Association