Search Engines - Overture: Local Search Guide

DID YOU
KNOW?
Overture has more than 10,000 active, paying advertisers and its U.S. network reaches more than 80% of active Internet users.

OWNERSHIP
Overture, which includes search engines AltaVista and AlltheWeb, is owned by Yahoo!.

SEARCH ENGINES PROFILES

AOL
AskCity
Citysearch
Dogpile
Excite
Google
Kudzu
Local.com

Lycos
Mamma
MetaCrawler
MSN Search
TrueLocal
Tyloon

WebCrawler
Yahoo!

Overture : www.overture.com

Company

Formerly GoTo.com, Overture was founded in 1997 by Bill Gross? Idealab. Overture, a subsidiary of Yahoo!, Inc., provides marketing services for online business. In 1998 the company began its sponsored search service, enabling advertisers to bid for search result placement on specific keywords relevant businesses.

Partners

Overture provides advertising products to AltaVista, Excite, InfoSpace, MSN, Lycos, Yahoo!, Dogpile, MetaCrawler, WebCrawler and AlltheWeb.

Advertising

Precision Match: Pay for performance listings.

Local Match: Pay for performance product that specializes in geo-targeted listings.

Site Match: A part of Yahoo!?s Content Acquisition Program, Site Match enables advertisers to submit listings through paid inclusion.

Content Match: Product that complements Precision Match, based on users' listings selection Overture provides relevant articles and product reviews on the same page.

Marketing Console: Program that evaluates how pay for performance, email, banner, paid inclusion or affiliate programs are performing.

Headquarters

Burbank, Calif.

Timeline

2004	Overture launches its Local Match product.
2003	Yahoo! acquires Overture.
2001	Overture changes its name from GoTo to Overture.
1998	Overture launches sponsored search service.
1997	Overture founded as GoTo.com by Bill Gross? Idealab.

Last Update: 09/12/08