| Company |
Founded
in 1994, Yahoo! was originally a directory organized by humans,
but moved to crawler-based listings in 2002. In addition to Yahoo! Local, Yahoo! Search enables users to search via Yahoo! Web Search, Yahoo! Image, Yahoo! Video, Yahoo! News and Yahoo! Shopping.
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| Partners |
Dex advertisers are included within Yahoo! Yellow Pages. InfoUSA provides Yahoo! Local with business content.YELLOWPAGES.COM advertisers are included in Yahoo! Local and Yahoo! Yellow Pages listings.Yahoo works with more than a dozen specialty and vertical content providers to provide depth to basic business listings, such as OpenTable for restaurant listings information.Yahoo! displays paid search results from Google.
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| Advertising |
Yahoo! Local Listings: Basic (free) and Enhanced ($9.95 per month) business listings allow business owners to include such information as operating hours, services and products, Web site link and photos. Both options allow up to five categories to identify with a listing.
Yahoo! Local Featured Listings: Listings
include everything offered with a Local Enhanced Listing, plus
guaranteed prominent placement in Yahoo! Local, month-to-month billing
of a flat rate based on your business category and location, a
customizable listing and a business details page with a free 5-page basic Web site.
Yahoo! Express: Paid Inclusion model
where sites pay to be included in Yahoo crawler-based
results.
Yahoo! Product Submit: Pay for performance listings in Yahoo!
Shopping search.
Yahoo! Yellow Pages: Pay for performance listings in Yahoo!
Yellow Pages search.
Yahoo! Sponsor Listings: Pay for performance listings in main
search results.
E-mail Marketing: Personalized e-mail campaign. |
| Mobile |
Yahoo! Go 2.0: A downloadable application that provides users local search results, maps (satellite and hybrid), current traffic conditions, driving directions and GPS integration on select devices. Yahoo! Go now runs on over 200 phones worldwide, including Windows Mobile devices.
Yahoo! Mobile Web Local (http://m.yahoo.com): Mobile users can search for local search results, movie times, flight info and more through Yahoo Mobile oneSEARCHTM.
Yahoo! Send to Phone: With the Send to Phone link, PC users can direct online local information to their mobile phone via SMS. In addition, mobile users can text a category and location request to YAHOO (92466) to receive local listings.
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| Headquarters | Sunnyvale, Calif. |
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| Timeline |
| 2008 |
Yahoo! signs non-exclusive agreement with Google.
Yahoo! signs deal with Live Deal, Inc.
Yahoo! unveils Go 3.0, a new mobile platform.
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| 2007 |
Yahoo! signed a distribution deal with R.H. Donnelley.
Yahoo! partners with 12 leading U.S. newspaper companies, including the McClatchy Company.
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| 2006 |
Yahoo Local! signs distribution deal with YellowPages.com.
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| 2005 |
Yahoo! acquires WhereOnEarth, provider of local and location based services.
Yahoo! acquires Upcoming.org, a user-driven event planning site.
Yahoo! Local upgrades with City Pages, maps and RSS.
Yahoo! launches a beta version of its Yahoo! Publisher Network for small- and medium-sixed publishers.
Yahoo! launches Yahoo! SMS Search, which returns search results via text message.
Yahoo! launches Yahoo! Search Marketing which combines all of its search marketing offers including those under Overture's name.
Yahoo! begins offering free Web sites to business owners that will automatically be included in Yahoo! Local listings.
Yahoo! offers Y!Q, a portable contextual search and beta search tool.
Yahoo! Local results can be sent straight from a consumer's PC to a mobile phone via text message.
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| 2004 |
Yahoo! Local begins showing live traffic conditions for 70 metro areas.
Yahoo! launches its mapping feature Smartview Technology.
Yahoo! launches its own search technology to retrieve crawler-based listings.
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| 2003 |
Yahoo! acquires Inktomi and Overture.
Yahoo! begins using Google search technology to retrieve crawler-based listings.
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| 2001 |
Yahoo! forms an alliance with Overture to provide Sponsor Matches program.
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| 1999 |
Yahoo! Messenger and Yahoo! GeoCities launch.
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| 1994 |
Yahoo! is created as Jerry and David Guide to the World Wide Web by Jerry Yang and David Filo at Stanford University.
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| Last Update: 09/12/08 |
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