Search Tools - Interchange: Local Search Guide

Interchange : www.interchangeusa.com SEARCH ONLINE/OFFLINE TRANSITIONS
Company	Interchange Corporation provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange, founded in 1999 as eliberation.com, is a consumer oriented pay-per-click search engine, network and local-search platform provider. It refocused on the B2B market in 2002, moving away from direct competition with Google and Overture. The company changed its name to Interchange in June 2003 and released Smart Group, a classification tool that simplifies the process of managing keywords for advertisers. The 60 person company successfully completed its initial public offering in October 2004. In early 2005, Interchange acquired Swedish local search firm Inspire Infrastructure 2i AB and the local.com domain name. In June 2005, Interchange acquired patent pending local search technology assets. A beta version of Local.com was launched in August 2005.
Partners	AgendiZe provides its services to Interchange.
Tools and Services	ePilot?: A pay-per-click search engine that allows advertisers to list their business within search results and adjust the position of their listings by bidding on relevant keywords. ePilot AdCenter: Advertisers can open and manage accounts, develop and budget advertising campaigns, view campaign reports, use comprehensive keyword suggestion tools, change keyword bids, add or remove keywords, edit their listings, and replenish their accounts with funds. Local Direct?: Interchange?s local search and advertising platform that delivers geographically-targeted search results to consumers. Local Direct can be licensed to Web sites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange?s Keyword DNA? technology. Search Distribution Network: Distributes sponsored listings to more than 290 partner destination sites and search engines, providing advertisers greater access to consumers. Interchange displays an advertiser's URL and a description of their products and services in response to queries. SMS LOCAL?: Enables consumers to quickly and easily search for products, services and businesses by location using text message (SMS) enabled mobile phones and wireless devices.

Headquarters	24422 Avenida de la Carlota, Suite 120 Laguna Hills, CA 92653 949-784-0800 www.interchangeusa.com

	Last Update: 09/09/08