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MIVA : www.miva.com SEARCH ONLINE/OFFLINE TRANSITIONS |
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| Company |  MIVA, formerly FindWhat, incorporates three separate divisions, which are MIVA Media, MIVA Small Business and MIVA Direct. MIVA Media, which integrates the FindWhat and eSpotting brands, manages the advertising networks and private label initiatives. MIVA Small Business, formerly the Miva Corporation, offers marketing and business solutions. MIVA Direct, formerly Comet Systems, provides desktop consumer software and search-related applications. Officially incorporated under the name BeFirst in 1998 and changed to the FindWhat.com network in 1999, the company was re-branded to MIVA in June 2005. MIVA has operations in Europe via FindWhat's 2004 acquisition of eSpotting.com. The re-branding into MIVA is an effort to integrate the company's recent multiple acquisitions under one name. |
| Partners | MIVA has an ad partnership with Google. |
| Tools and Services | MIVA Match: Bid management tools for self-service marketers. MIVA MC: A self-serve program that enables Web publishers to integrate MIVA's Pay-Per-Click Ads onto their sites. Each time a user clicks on one of the ads the publisher generates a share of the revenue. Keyword Text Ads: Allows advertisers to develop keyword-targeted text ads and choose a price through the bid-for-position system. The text ads are then distributed throughout the network. Bid For Position/PPC2: Advertisers select the amount they would like to pay for each ad, options include a pay-per-click or pay-per-call basis. |
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| Headquarters | 5220 Summerlin Commons Blvd. Suite 500 Ft. Myers, FL 33907 www.miva.com |
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Last Update: 01/02/08 |
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