Internet Yellow Pages - Yellowbook: Local Search Guide

Company

Founded in 1930, Yellowbook is an independent publisher of print and online Yellow Pages directories nationwide.

The company's online directory, yellowbook.com, reaches users via computers and mobile phones through organic Web searches and through Yellowbook's network of partner sites.

Visitors to yellowbook.com can search by product or service category, name of business, location, people, reverse look up, and by distance. Features include local maps, click to call and save & send.

Partners

Yellowbook partners with Yahoo! Search Marketing and Google AdWordsTM to place advertisers on GoogleTM and Yahoo!.

Praized Media and Intelius deliver incremental traffic to yellowbook.com.

Application partners include AgendiZeTM and Microsoft MapPoint.

Acxiom data is incorporated into yellowbook.com's directory listings.

Advertising

Banner Ads: Top-of-page placement provides advertisers with prominence over other advertisers within a heading category on results pages. Banner ads can link to advertiser's Web site.

Premium Placement Ads: Advertisers can choose priority placement ads at three placement levels on the results pages with a heading category. Ads include advertiser's logo, tagline, Web site link, email link, click to call and save & send features, and an optional coupon.

Video Ads: A way for advertisers to speak to their customers and stand out from traditional online directory ads. Custom video ads are professionally produced and shot at advertisers' place of business.

WebReach: Yellowbook's fully managed search engine advertising program puts businesses' ads on search engines like with Google AdWords and Yahoo!® Search Marketing. Businesses pay only when people click on the ad and visit the business' Web site.

Headquarters

Uniondale, N.Y.

Timeline

2008	Yellowbook offers video advertising across the nation, providing a better user experience by allowing local businesses to tell their story. Yellowbook launches new SayYellowToTheFuture microsite to enable visitors and customers to view, download and share new Yellowbook TV commercials. The microsite also links to a YouTube channel. Yellow Book becomes Yellowbook, with a new advertising campaign and tagline, Say Yellow to the future. comScore announces that the Yellow Book Network is the top gaining internet site in the U.S. Yellow Book unveils a redesigned yellowbook.com with a new consumer interface designed to enhance the overall user experience.
2007	Yellow Book launches a live advertiser video trial on yellowbook.com. Yellowbook.com adds social features like save & send and click-to-call, partnering with Agendize. Yellow Book announces that it has acquired the Paradise Yellow Pages.
2006	Yellow Book is named one of America's greatest brands. Yellow Book acquires Click Forward Marketing LLC.
2005	Yellow Book acquires Transwestern Publishing.
1999	The Yell Group acquires Yellow Book.
1949	Merchants Advertising Service changes its name to Yellow Book.
1930	Yellow Book is founded under the name Merchants Advertising Service.

Last Update: 09/12/08