Internet Yellow Pages
"The Yellow Pages industry has a long history of providing advertising services to local businesses and a localized informational directory to consumers, so it's no surprise that search engines have formed strategic relationships with Yellow Pages publishers."
Neg Norton, President, Yellow Pages Association
Publishers continue to innovate offering advanced mapping options, local video ads, user reviews and personalized search options such as saved searches and customized home pages. Various IYP advertising options are available to local businesses including pay-per-call and simplified packages of guaranteed clicks.
Because the Yellow Pages are a trusted resource, the industry has been able to transition a thriving print business to a multi-platform, value-driven approach utilizing the Internet, vertical and social networks and mobile devices.