Vertical Directories Vertical directories deliver to consumers an online index of local vendors in well-defined categories, from automotive to health care to legal. Similar to niche market trade publications, these sites typically also offer valuable, specialized content for their particular industry.

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Defining A Vertical Directory

While naming a vertical directory may not be difficult, defining what a vertical directory is – or is not – presents a greater challenge. As defined for the Local Search Guide, a vertical directory may offer valuable content in addition to its primary role as an online index of local vendors in well-defined categories. The vertical directories section includes five categories: automotive, health care, home improvement, legal and restaurants.