According to comScore, IYP represented 35 percent of total local commercial searches in 2006.
VERTICAL DIRECTORIES PROFILES
Vertical directories deliver to consumers an online index of local vendors in well-defined categories, from automotive to health care to legal. Similar to niche market trade publications, these sites typically also offer valuable, specialized content for their particular industry.
Defining A Vertical Directory
While naming a vertical directory may not be difficult, defining what a vertical directory is – or is not – presents a greater challenge.
As defined for the Local Search Guide, a vertical directory may offer valuable content in addition to its primary role as an online index of local vendors in well-defined categories.
The vertical directories section includes five categories: automotive, health care, home improvement, legal and restaurants.