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Apr 25

Daily News: Voice for Shopping, Twitter Video Revenue, Protections for Online Content Eroding

Posted: 04/25/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Top 7 Uses of Voice Assistants for Shopping (April 25, 2018) LSA Insider: “Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their purchasing journey.” DAC...

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Apr 25

Study: Top 7 Uses of Voice Assistants for Shopping

Posted: 04/25/2018

Contributed by:Courtney Dobson

Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their purchasing journey. Marketers can no longer ignore this technology, with estimates of over one billion voice searches per month in January 2018 by Alpine.AI and comScore predicting that half of all searches will be voice by 2020. The...

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Apr 24

Daily News: Employee Morale & The Customer Experience, Fake Reviews, The Future of Search

Posted: 04/24/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Is Employee Morale the X Factor in ‘Customer Experience’? (April 24, 2018) LSA Insider: “The core principle of the customer experience is putting the customer/consumer at the center of the organization’s thinking and processes.”...

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Apr 24

Is Employee Morale the X Factor in ‘Customer Experience’?

Posted: 04/24/2018

Contributed by:Greg Sterling

Over the weekend this headline appeared in the Wall Street Journal: Customer Experience Is the Key Competitive Differentiator in the Digital Age. Customer experience (“CX”) has become jargonized — as the abbreviation suggests. It’s also a term that means different things in different contexts. Here’s what the article argues: Consumers want a positive experience, not just a transactional...

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Apr 23

Daily News: Local Listings & The Customer Experience, Smart Speaker Ads, Privacy Concerns on Mobile

Posted: 04/23/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018) LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evolution of local search, customer expectations and the digital...

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Apr 23

Why Local Listings Are a Critical Part of the Customer Experience

Posted: 04/23/2018

Contributed by:Greg Sterling

I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for the painter so he could...

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Apr 20

Daily News: 100M Amazon Prime Members, Google’s Search Algorithm Update, Democratizing Data

Posted: 04/20/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform (April 20, 2018) LSA Insider: “Prime may be the most successful loyalty program ever devised. It has resulted in higher spending and greater...

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Apr 20

Weekly News: Consumers & Voice Services, Store Visits & Ad Impressions, Google’s Outstream Ads

Posted: 04/20/2018

Contributed by:Courtney Dobson

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Is voice search set to become the next frontier? (April 12, 2018) The Next Web: “SEO is no longer just about links and keywords and is in need...

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Apr 20

Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform

Posted: 04/20/2018

Contributed by:Greg Sterling

Now widely reported, Amazon for the first time disclosed how many Prime members it has around the world — more than 100 million. It didn’t provide a regional breakdown but third party estimates suggest the bulk of Prime subscribers are in North America. The number was presented in a shareholder letter (.pdf) filed with the Securities and Exchange Commission:...

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Apr 19

Daily News: Voice Search Users & Purchases, Google’s Outstream Ads, The Email Comfort Zone

Posted: 04/19/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 71% of voice searchers don’t make purchases (April 19, 2018) Mobile Marketer: “Despite the rise of voice-enabled devices in U.S., consumer habits don’t change overnight, and many people still don’t find much added...

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