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Jul 20

Daily News: Brands & Influencer Marketing, Growth in Mobile, Tech Giants Partnership

Posted: 07/20/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Finds Most Brands Will Spend More On Influencer Marketing (July 20, 2018) MediaPost: “Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, with 65% aiming to...

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Jul 20

Weekly News: Location Intelligence, Purpose-Driven Marketing, Facebook’s ‘Keep it Local’ Campaign

Posted: 07/20/2018

Contributed by:Courtney Dobson

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses? (July 19, 2018) LSA Insider: “Location intelligence tells you more than just where your...

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Jul 19

Daily News: Location Intelligence, Apple Maps, Amazon PPC & Google Ads, Digital Marketing Channels

Posted: 07/19/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses? (July 19, 2018) LSA Insider: “Location intelligence tells you more than just where your clients’ customers live and work. It...

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Jul 19

Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses?

Posted: 07/19/2018

Contributed by:Kelly Shelton

Location data about customers has always been important for businesses. Now, however, we’re able to take it a step further with location intelligence. Location intelligence tells you more than just where your clients’ customers live and work. It enables you to see where their customers spend time, when, how long and more. This is thanks...

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Jul 18

Daily News: Facebook’s ‘Keep it Local’ Campaign, Digital Media Time, Local Search Marketplace

Posted: 07/18/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs (July 18, 2018) LSA Insider: “The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and...

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Jul 18

Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs

Posted: 07/18/2018

Contributed by:Greg Sterling

Facebook is announcing a new multi-channel marketing campaign called “Keep It Local,” which focuses on the role of small businesses in local communities. It also doubles as a promotion for Facebook marketing tools and services. The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and Sacramento,...

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Jul 18

Study: 74% of Digital Media Time Now Mobile

Posted: 07/18/2018

Contributed by:Courtney Dobson

As smartphone ownership has grown so has time spent on these devices. Mobile usage is expected, for the first time ever, to surpass TV in 2019 according to Zenith and eMarketer forecasts. According to a recent comScore-PlaceIQ presentation, “Unlocking the Power of Location Data for Publishers,” 66% of US digital media time was spent on...

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Jul 17

Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Posted: 07/17/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overnight last...

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Jul 16

Daily News: Facebook’s Ad Manager App Tools, Purpose-Drive Marketing, Business Reviews & Local SEO

Posted: 07/16/2018

Contributed by:Courtney Dobson

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases New Creative Tools for Ads Manager App (July 16, 2018) LSA Insider: “In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their...

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Jul 16

New Tech Adoption Index Podcast: “There Must Be an App for That”

Posted: 07/16/2018

Contributed by:LSA Editors

The Above the Cloud podcast is back this week with a new episode featuring Josh May, co-founder & CEO of POWr, a San Francisco based start-up that builds website plug ins for self-service website users, mostly small business owners. Josh sees POWr’s role as helping SMBs make their sites more competitive with big businesses. Josh started his...

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