News

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  • Oct 19

    Google Deck: Local Search 46%

    Posted: 10/19/2018

    Contributed by:Greg Sterling

    So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. Is it 30%; is it 40% — or more? I’m at events all the time where people put numbers and stats on slide decks that may or may not be correct or supported...

  • Oct 19

    Daily News: Yelp for Agencies, SMB Interest in Voice Search, GMB Insights’ New Metric

    Posted: 10/19/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Yelp for Agencies — What You Need to Know (October 19, 2018) LSA Insider: “During a recent webinar, John Carroll and Melanie Ricotta of Yelp explained the role of online reviews in the...

  • Oct 19

    Weekly News: The Gap between Marketers and SMBs, Mobile Ad Spending, Pinterest’s New Ad Tools

    Posted: 10/19/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Two Events Illustrate Widening Gap between Marketers and SMBs (October 15, 2018) LSA Insider: “Reflecting on the two events over the weekend I was struck by the widening...

  • Oct 19

    Replay: Yelp for Agencies — What You Need to Know

    Posted: 10/19/2018

    Contributed by:Courtney Dobson

    Online reviews continue to be a significant component for many consumers when deciding where to purchase goods and services. Yelp, the popular ratings and review platform that sees an average of 100 million monthly viewers, aims to connect these consumers with the best local businesses in their area, while helping them make informed decisions. The platform’s reach...

  • Oct 19

    How to Help Clients Turn Tricky Trolls into Positive Reviews

    Posted: 10/19/2018

    Contributed by:Kelly Shelton

    The Halloween season has scares to spare, but nothing probably sends chills down a client’s spine like a monstrously bad online review. What can you do to take the fright out of a customer’s negative response for your small business clients? We can show you! Why Reviews Matter So Much for Businesses Online reviews are...

  • Oct 18

    Hibu says Alexa Driving SMB Interest in Voice Search

    Posted: 10/18/2018

    Contributed by:Greg Sterling

    Hibu recently joined a growing list of marketing services providers benefitting from Yext’s listings management and direct syndication of local business data to Amazon’s Alexa. I was curious about whether this is something the company is promoting and what the small business response has been. I spoke today with Hibu’s RC Thompson. He told me that...

  • Oct 18

    Daily News: Pinterest’s New Ad Tools, Data-Driven Personalization, Retailers’ Black Friday Ad Spend

    Posted: 10/18/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pinterest Introduces New & Improved Self-Serve Ad Tools (October 18, 2018) LSA Insider: “To further assist advertisers of all sizes in reaching relevant audiences, Pinterest recently announced numerous changes and new additions to its...

  • Oct 18

    Pinterest Introduces New & Improved Self-Serve Ad Tools

    Posted: 10/18/2018

    Contributed by:Courtney Dobson

    To further assist advertisers of all sizes in reaching relevant audiences, Pinterest recently announced numerous changes and new additions to its growing suite of advertising tools. According to the company: We’re always updating features at Pinterest to create a better experience for our advertisers. Over the past year, we’ve used your feedback to redesign our...

  • Oct 17

    Daily News: SMB Tech Adoption Data, Online Holiday Purchases, Google’s Shopping Insights

    Posted: 10/17/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit (October 17, 2018) LSA Insider: “We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey...

  • Oct 17

    The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit

    Posted: 10/17/2018

    Contributed by:Greg Sterling

    We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey tracks the shift of local businesses to cloud-based services across multiple operational categories and verticals. The data will be presented at LSA’s upcoming Tech Adoption Summit in San Francisco on November 6 – 7. Anyone selling services into the small business market should attend. We...